I Just have a few points/questions... You guys have the benefit of the doubt like anyone else starting out. (So this is in a friendly tone

)
1. Why no names on the websites? You go by name here, but looks like someone who isn't on DB isn't going to find the owners names on the site. Anytime I can't find names associated with a business, my guard goes up. Also the contact form is ok, but I really dislike it when I'm forced to use those and don't have the actual email addresses to contact vendors directly where I can store copies of all the emails sent/received and keep records of transactions. A buisness making this difficult for me again puts me on guard.
2. The "Safe" thing... Ok I get wanting to educate the public and expand your market, but until I read the site more my mind naturally went to the place that you are suggesting these were more disease free or something then other Darts. Some better clarification on what you mean by "safe" on the site might be nice. I don't really see anything that makes these more "safe" then any other darts. So it sounds like mostly "marketing".
3. A small criticism.... All the marketing stuff with "safe" and etc..etc.. gave me the impression as someone who's been in the hobby for almost 10 years that someone was trying to blow smoke up my butt, or up the butt of new hobbyists. It seems you are kinda trying out a new sales style or something and that's cool, but like I said the feel I got when reading the site was "smoke up my butt", so it's your call but you might wanna tone the marketing lingo down a bit and give the site a more sincere feel. The proprietary names and a lot of the other marketing stuff is likely to alienate the core hobbyist.
4. This kinda goes along with 3... The "science" and "research" aspects of the the marketing kinda seem kinda superficial, and more a marketing ploy then any real science going on. Also the color phenotyping at it's most harmless seems kinda pointless, and at its worst almost seems like you are trying to position yourself to start line breeding and creating designer dart frogs under the justification that the experts say our hobby names are meaningless as far as the species goes.
In many of those cases those morphs/locale names represent "races" and/or "locales" of dart frogs, and I think most of us know that an oyapock is near genetically identical to an azureus, but if you start crossing them based on the idea "well they're all tincs", you're going to get lynched by the hobby community, because we want to have those frogs continue to represent a morph/race or what would be found in a specific locale. We want our frogs to be as representative of the wild population that particular frog's ancestors or whatever came from, and generally try to segregate them in our homes like they would be in the wild.
If you're going to try to change that, you're going to meet with a lot of resistance. If that isn't your plan then I'm not really sure what the point of the phenotyping research is all about. It seems like your saying based on phenotype you can make the healthiest pair with the healthiest offspring, and If that is your claim it seems kinda dubious. Some clarification and supporting evidence might be good.
5. Lastly, I saw you guys sold a bunch of frogs earlier in the month, but have no feedback thread (did I miss it

) Why? ...And can we expect this to change soon?
Anyways like I said, you've got the benefit of the doubt for now, but just the overall feel I get from your site makes me wary for some reason. Just throwing all this out there with the intent for it to be constructive criticism not a lynching
A note on the Q system... Ok I don't really know why people have a problem with this, or what is confusing about it. All it seems to be is shorthand for the age so they can't easily setup and keep their pricing straight. I got no problem with it and with their tiered pricing it makes perfect sense to have something kinda short hand to easily designate and separate frogs for the website.