I'm not sure they'd "rather" be growing emersed, as much as emersed growth is part of their life history - they don't want to be either way completely. Now if you're talking about the plants in a tube at Petco you're more right because at least half the plants they grow are TERRESTRIALS. Bugs me every time I see Selaginella and Dracaena stuck in those tubes just because they don't die right away... but the good news is I haven't seen a plant in those tubes that isn't a good viv plant 
Cryptocoryne natural history ranges from some species that never get fully emersed (but live with wet feet) to those that live their life almost completely submerged and don't always do well emersed. You can't really go wrong with trying any of the crypts that are mass propagated that you'd find at the pet store - they tend to be the hardiest and adapted to the widest range of conditions and aren't one of the specialty species (like the blackwater species I keep). Most of those plants were actually propagated and grown emersed, and not submerged until they got to the pet store.
One big thing I think that hasn't been mentioned is that crypts are heavy root feeders - they are going to want to be able to get some food from their roots. I do this by using mineralized top soil and/or aquasoil that they can dig their roots into. Doesn't have to be much, but until you have some good detritus building up you're not helping their cause.
The best way I've found to start crypts in a tank for emersed growth with as little leaf lost as possible (a lot of the crypt melt is related to all the disturbance - in the wild all this disturbance means water level is raising or lower so it's time to drop the current leaf set and grow a new one!) is to just toss the plants on top of the substrate you want them to grow into with the water level a bit higher so the plant stays wet. If you just let it lay there you won't rot or damage the crown at all, and pretty quick the plant with right itself, send down roots, and you'd never know! I usually cut off a lot of the root ball when I do this.
The thicker the leaves of the plant, the larger the loss of humidity it can take. Some Crypts are sturdier than others... I've been playing with C. lingua (which will die submerged) and it's a pretty tough cookie even with a seasonal dry out (as long as the roots stay wet) and is keeping up with anubias in that sense. Most of the others would have cried mercy already
Cryptocoryne natural history ranges from some species that never get fully emersed (but live with wet feet) to those that live their life almost completely submerged and don't always do well emersed. You can't really go wrong with trying any of the crypts that are mass propagated that you'd find at the pet store - they tend to be the hardiest and adapted to the widest range of conditions and aren't one of the specialty species (like the blackwater species I keep). Most of those plants were actually propagated and grown emersed, and not submerged until they got to the pet store.
One big thing I think that hasn't been mentioned is that crypts are heavy root feeders - they are going to want to be able to get some food from their roots. I do this by using mineralized top soil and/or aquasoil that they can dig their roots into. Doesn't have to be much, but until you have some good detritus building up you're not helping their cause.
The best way I've found to start crypts in a tank for emersed growth with as little leaf lost as possible (a lot of the crypt melt is related to all the disturbance - in the wild all this disturbance means water level is raising or lower so it's time to drop the current leaf set and grow a new one!) is to just toss the plants on top of the substrate you want them to grow into with the water level a bit higher so the plant stays wet. If you just let it lay there you won't rot or damage the crown at all, and pretty quick the plant with right itself, send down roots, and you'd never know! I usually cut off a lot of the root ball when I do this.
The thicker the leaves of the plant, the larger the loss of humidity it can take. Some Crypts are sturdier than others... I've been playing with C. lingua (which will die submerged) and it's a pretty tough cookie even with a seasonal dry out (as long as the roots stay wet) and is keeping up with anubias in that sense. Most of the others would have cried mercy already